CarsDiva’s Blog

An Auto Industry Insider’s View…From A Woman’s Perspective

Archive for October, 2010

Chevy Camaro joins the Premier Christmas Shopping List

Posted by carsdiva on October 21, 2010

Tis’ the season….well almost.  Ladies, as many of you are aware, the high-end department store, Neiman Marcus, puts together an annual fantasy Christmas catalogue.  Not for the stingy, the items are carefully selected to create a unique wish list of “His & Hers” gifts, and each year, this list includes a limited edition automobile, specially designed for the luxury retailer.

2010 marks the 50th Anniversary of the “His & Hers” list for the annual NM Christmas Book, and boasts items no less extravagant than previous years.  The tradition began in 1960 by Stanley Marcus, son of one of the original Neiman Marcus founders, who challenged his team to create a unique and newsworthy catalogue for their customers.

This year’s vehicle joins the ranks of BMW and Jaguar from past catalogues but hits closer to home.  The 2010 list presents the iconic, all-American muscle car– General Motor’s Chevrolet Camaro.  Although regular production will begin in 2011, the uber-trendy and able, had the opportunity to purchase the limited edition rag-top Camaro, well in advance.  Designed exclusively for Neiman Marcus, production is limited to a quantity of 100 vehicles.

The 2SS model boasts a 6.2L V8 engine, with the option of a 426hp, 6-speed manual transmission, or a 420hp, 6-speed automatic transmission.  LED Halo-Ring headlamps and an exclusive tri-coat exterior paint in “Deep Bordeaux” with ghosted stripes provide ultimate distinction.  The bordeaux convertible top is highlighted with a silver painted windshield, and the interior is no less luxurious, featuring amber leather with brilliant red accents on the center console, steering wheel and shift knob.  And let’s not forget the XM Satellite radio that projects through the Boston Acoustics premium sound system.

And the price tag?  A mere $75,000.  Reservations began promptly at noon on October 19, 2010 and ended shortly thereafter– 3 minutes to be exact.  Only (1) vehicle was permitted per [qualified] customer.  Sorry ladies, this was one gift you had to jump on if you were interested.

A bit of an extravagant gift for the masses, perhaps.  But then again, it wouldn’t be on the exclusive NM list if it wasn’t. I know it would make my Christmas rather “merry”…

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